Marketing
In my past life, I spent over 3+ years working in-house and at agencies strategizing and executing end-to-end campaigns. I also spent some time exploring web design by restructuring the information architecture.
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My greatest accomplishment was working with Planned Parenthood to achieve their Q4 goal of app installs and new orders by taking a chance on a new platform to reach their target audience.
Feel free to poke around or contact me if you'd like to hear more.
Led paid social campaigns across Snapchat, Facebook, Instagram and Tik Tok.
Contributed to copywriting the landing page, email marketing campaigns, and social media content.
Managed the development of the new membership website to ensure it was user-friendly, visually appealing, and followed performing SEO procedures.
